Project Overview
Creative Ads partnered with a real estate developer in Madurai to improve lead quality, reduce wasted ad spend, and increase site visits from high-intent buyers. We rebuilt the funnel with focused ad creatives, audience segmentation, landing page optimization, and disciplined telecalling follow-up.
Within weeks, the campaign showed stronger click-through rates, lower cost per lead, and better conversion to qualified site visits. This case demonstrates how a full-funnel approach can turn ad traffic into measurable sales opportunities.
Challenges
- High ad spend with inconsistent lead quality across campaigns.
- Landing page drop-offs before enquiry submission.
- Slow follow-up causing warm leads to go cold.
- No clear tracking between ad source and booking outcomes.
Solutions
- Created intent-based ad sets with localized creative messaging.
- Optimized landing pages for faster load and simpler forms.
- Implemented same-day telecalling workflow with lead scoring.
- Set up campaign-level reporting for CPL, site visits, and closures.